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New TLDs — Good or Bad?

The topic of top-level domains is always relevant to those involved in hosting, but especially now with a large number of new TLDs making their way through the approval process to be added to the official list maintained by the IANA (Internet Assigned Numbers Authority).

Originally, just seven TLDs existed — .com, .net, .gov, .org, .edu, .int, .mil – and that number has slowly been expanded. Starting late in 2000, another group were added (.aero, .biz, .coop, .info, .museum, .name, and .pro), followed by country code TLDs (e.g., .ca for Canada), and recently a handful of non-Latin TLDs.

But the mid-2011 initiative to drastically expand the number of TLDs to more than 1,300 has opened up huge opportunities – and raised a lot of questions. What was the justification by the Internet Corporation for Assigned Names and Numbers (ICANN) for this expansion?

“The DNS expansion will transform the way people use the Internet. New gTLDs give companies and communities the chance to operate under a name of their choosing, which helps enhance competition, innovation and consumer choice. The new domains will also provide an opportunity for local communities, charities and small businesses to stand out from the crowd.”

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